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Patents Matt Chalawsky Patent US8468056Ad skip feature for characterizing advertisement effectiveness
US 8468056 B1 Abstract Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream. Matt Chalawsky Patent US8706550External-signal influence on content item performance
US 8706550 B1 Abstract External-signal influence on content item performance is determined. Content item performance data is received that reflects…