Matt Chalawsky's Patents
Matt Chalawsky's Patents on patent aggregators
Matt Chalawsky Patent US8468056
Ad skip feature for characterizing advertisement effectiveness US 8468056 B1
AbstractMethods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream.
Matt Chalawsky Patent US8706550
External-signal influence on content item performance
AbstractExternal-signal influence on content item performance is determined. Content item performance data is received that reflects historic performance of a content item for multiple presentations of the content item. Signal data is received that corresponds to at least one signal that is temporally correlated with the content item performance data and that is external to each user, publisher and content provider involved in any of the presentations. Using the content item performance data and the signal data, an influence value for the signal with regard to the content item is determined. A content item prediction model is modified based on the influence value.
Matt Chalawsky Patent US8583484
Frequency optimization of advertisement insertion in media streams
AbstractMethods, systems, and apparatus, including computer programs encoded on a computer storage medium, are described for frequency optimization of advertisement streams. The methods and systems described in this specification may enable determination of an optimal presentation frequency of an ad stream, or a number of times the ad stream is to be broadcast and/or rebroadcast, prior to the audience becoming interested in the ad, or acting on the ad to generate a conversion event.
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