Showing posts from July, 2015

Matt Chalawsky Bio

 Sites Matt Chalawsky on About.Me   Matt Chalawsky Quora Matt Chalawaky's LinkedIn   Matt Chalawsky's brand Patents Matt Chalawsky Patent US8468056 Ad skip feature for characterizing advertisement effectiveness US 8468056 B1 Abstract Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream. Matt Chalawsky Patent US8706550 External-signal influence on content item performance US 8706550 B1 Abstract External-signal influence on content item performance is determined. Co